Broadway at the Beach, Inc., the largest festival entertainment complex in South Carolina, is a $250 million attraction set on 350-acres in the heart of Myrtle Beach. This dynamic development features theaters, 20 restaurants, over 100 specialty shops, 15 attractions, 11 nightclubs, and 3 hotels, all surrounding a 23-acre lake.

The complex was named "Top Tourist Attraction" at the 1996 Governor's Conference on Travel and Tourism, and won the South Carolina Governor's Cup in 1997 when it was deemed the state's best travel destination by the South Carolina Department of Parks, Recreations and Tourism.

Four distinctive styles of architecture, New England Village, Caribbean Village, Charleston Boardwalk and Heroes’ Harbor provide a fun landscape for this dynamic complex. Over 100 shops showcasing unique gifts and specialty items are at Broadway at the Beach, Inc. From resort apparel to Christmas ornaments, sports memorabilia to kites and candles, there truly is something for everyone at Broadway at the Beach.