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It's Officially Fall — Myrtle Beach's Secret Season

Fall officially arrived this week, but in Myrtle Beach the days continue to be warm and beautiful.

Locals call late September to mid-October the Secret Season. While Northern and Midwestern communities may be raking leaves and preparing for winter, Myrtle Beach is still enjoying much of what makes it a great vacation destination in the summer.

With schools back in session, there are uncrowded beaches, shorter lines at popular amusements and restaurants, and minimal traffic on key thoroughfares in Myrtle Beach.

It's an unhurried time that's perfect for sunbathing on the beach, swimming in the still-warm ocean or hotel pool, fishing, golf and shopping.

In this Secret Season, gentle breezes blow through the palm trees along Celebrity Circle at Broadway at the Beach. Sunny afternoons become the perfect time to stroll down the wide walkways that wind by a wide variety of Broadway shops.

Refreshing and relaxing, fall days are ideal for a leisurely lunch or romantic dinner at one of the many Broadway restaurants. Several overlook Lake Broadway where watchers are entertained by flotillas of colorful ducks, curious fish and other lakeside friends.

It's easy to find a seafood special at Broadway in the fall. On Saturday, September 24, oyster lovers will be heading to the Original Shucker's Raw Bar for an all-you-can-eat oyster roast for just $15.99. From 11:30 a.m. to 3 p.m. you can eat your fill while you catch a college football game. Or make Shucker's your choice for NFL action on Sunday, September 25, when shrimp and chicken wings will be 50 cents each all day.

The Secret Season is also a great time for food festivals at Broadway. Mark your calendar for the Omar Shrine Smoke On The Beach BBQ Competition on Friday, September 30 and Saturday, October 1. Whether you sign up to compete or just come to eat, don't miss these two days of good times and great food!

From fundraising events like the Out of Darkness Walk (October 8) to the bonanza of sauces and pasta dishes at the Sons of Italy Festival (October 8 & 9) to the excitement of classic car shows like the Cruisin' The Beach Car Show (October 13 – 15), Broadway is the place for fun in the fall. Check the Broadway at the Beach events calendar to find details about these great events.

Make fall your favorite season this year. Discover the best of Myrtle Beach's Secret Season at Broadway at the Beach.

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Find Fashions For Cool Fall Nights At Broadway

Posted in Broadway at the Beach, Featured Posts, Shopping


As the nights turn cool, do your thoughts turn to fall fashion? When the leaves change colors, are you on the hunt for new favorite sweaters, capes, ponchos, shrugs or fleece wear?

Fall is that special time of year when we trade in our flip flops for stylish boots, begin thoughtfully layering our tops, and look for soft and beautiful scarves that will both keep the cool wind off our necks and brighten our outfits.

Your own unique sense of style may guide you to any of several shops at Broadway at the Beach where you can find clothes that liven up your fall wardrobe.

Are you still enjoying morning walks on the beach, but find the air a little crisp? At Broadway, many shops offer lightweight and comfortable outerwear that's perfect for those strolls.There are sweatshirts,hoodies, sweaters and jackets at Broadway T-shirt Company, Myrtle Beach Harley Davidson, Denim Exchange, Sports Fanatics and more.

If you like more fashion forward and trendy apparel like asymmetrical zip jackets and knit long cardigans, head to Gemini Boutique. Or treat the little princess in your life to a fashionable sweater or jacket from Sparkles.

A colorful scarf can transform your look. Discover distinctive and beautiful scarves at any of several shops including Bijuju, Claire's, MA Fashion and more. Monograms make a special fashion statement, so be sure to check out the personalized embroidery options at So Unique! And don't forget the style and warmth provided by that perfect hat like those you'll find at Key West Hat Company.

Boots will be big again this season and Broadway has several stores that are already showcasing the latest footwear fashions. You can always count on finding an uncommon approach to boots at Crocs. Stop in Shoes Boutique or Rack Room Shoes for name brand shoes at discount prices.

At Broadway the options are endless. With so many shops, it's easy to find just the right fall fashions to suit your personal style.

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Four Ways To Enjoy Football Season In Myrtle Beach

Posted in Broadway at the Beach, Featured Posts

College football season started last week and the NFL kicks off this week. Have you made plans for where and how you'll enjoy football this season?

1. If you don't have tickets to go to a stadium, try a sports bar. On game days, Myrtle Beach sports bars overflow with the infectious excitement of crowds of cheering fans.

Chuck & Duck's Sports Grill at Broadway at the Beach has nine 50-inch TVs that can be transformed into one jumbo display for a pivotal game. There are also 50 more 50-inch high-definition LED TVs perched throughout the grill and on the patio. It's not hard to find your favorite team onscreen and connect with some fellow fans at Chuck & Duck's.

If you're a multi-tasker who watches the games but also likes to be engaged in a little friendly competition, check out the Original Shucker's Raw Bar. You can watch your favorite teams while enjoying some pool, darts, Golden Tee, Pin Ball, and even shuffleboard. Don't worry about missing a crucial play because there are 30 flat screen televisions.

You can also cheer on your favorite team in the brand new home of Broadway Louie's, where you'll be surrounded by big screen TVs. You can even book a VIP Skybox to view the game with friends. The home of a very vibrant karaoke scene and a wide assortment of video games, Broadway Louie's is where you can be sure that even your friends who are not football fans can have a great time!

2. Enjoy a more low-key atmosphere? Broadway at the Beach has several restaurants and many also have big screen TVs. You can enjoy a meal, engage in some banter with the bartender or other fans around the bar while keeping an eye on the game.

3. Dress the part to get in the spirit. Whether you go out for the game or entertain some like-minded friends in your man (or woman) cave, why not suit up in your favorite team colors? Sports Fanatics at Broadway at the Beach has sportswear featuring the logos of both NCAA and NFL teams. You can even get the numbered jersey of your favorite player. Or get a logoed cap at LIDS.

4. Transform your surroundings. While you're outfitting yourself for the game, pick up some things to create a stadium feel in your own game-viewing room. Sports Fanatics and The Man Cave Store have just the logoed glasses, mugs and home décor items you need for your home or that beachfront condo you're renting on game day.

Suit up. Head out. Stay in. It's football season. Be ready!

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Broadway Uncorks Fun To Celebrate The End Of The Summer Season

It's hard to believe that the unofficial end of summer is just a few days away. Here in Myrtle Beach, we'll be enjoying warm and sunny days for months to come. But with the kids back in school and thoughts turning to football, the 2016 summer season will come to a close as the Labor Day holiday is celebrated.

As we wave good-bye to summer 2016, we still have a lot to look forward to.

Broadway at the Beach will still be open from 10 a.m. to 11 p.m. through Sunday, before transitioning on September 5 to its September hours of 10 a.m. to 9 p.m. (Monday through Sunday).

And there's more good news: Summer's last blast at Broadway will be one of the biggest events of the season with lots of entertainment, food, wine, craft beer and even moonshine.

From Friday through Sunday (September 2 to 4) Broadway will be the site of the annual Coastal Uncorked Food, Wine & Spirits Festival. Overflowing with great entertainment and some of the best dishes from Myrtle Beach's very active culinary scene, this event is one of the most-anticipated festivals in the Carolinas. It's where you'll rub shoulders with talented chefs, happy visitors and your neighbors as you sample great food, interesting wines, full-bodied brews and unusual spirits.

This year's festival will be held near the Broadway Guest Services Center on the 21st Avenue side of Broadway at the Beach, adjacent to Pavilion Park Central. It kicks off on Friday at 6 p.m. with the popular "Chocolate Under The Moon" event. Imagine decadent desserts. Enjoy the friendly competition of local bartenders participating in a mixology challenge and concocting their own special moonshine cocktails for ticket holders to sample. Against the backdrop of live music playing until 9 p.m., you could be the deciding vote that crowns the best moonshine mixologist in all of Myrtle Beach.
Moving on from moonshine, the next day features beer. Check out the Brews 'N the Beach Craft Beer Event on Saturday, September 3 from 4 p.m. to 7 p.m. Sample rare, specialty one-off and craft beers from all over the country in your own souvenir tasting glass, while listening to live music and munching on more delicious foods.

When Sunday rolls around, it's time to return to Broadway for the popular Grand Wine Tasting event. Under a big tent, from 1 p.m. to 5 p.m., you can go from table to table with your own souvenir wine glass, sampling a variety of wines from all over the country. You'll also have the opportunity to savor a Boar's Head Brand sample platter while enjoying more live musical entertainment.

At 10 p.m. the 2016 summer season will close with a bang, as Broadway's skies light up with the last official summer fireworks display.

For more details on the 2016 Coastal Uncorked Food, Wine and Spirits Festival or to buy advance discounted tickets by August 31, click here. After that date, tickets for individual events will be available on site.

For information on events at Broadway through the rest of 2016, check out our calendar of events.

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Did You Know? Ten Interesting Facts About Broadway At The Beach

We get questions about Broadway at the Beach every day. Visitors stop by Guest Services or drop us a post on social media wondering about all sorts of things. Most folks are intrigued by the sites, the sounds and the size of Broadway. We're asked about our fireworks, traveling performers and even the fish in our lake. So we thought we'd share ten interesting facts about Broadway that answer many of the questions we're asked.

  1. Broadway at the Beach's millions of visitors a year literally come from all over America and beyond. The top 5 states that send us visitors are North Carolina, South Carolina, Virginia, Ohio and Pennsylvania.
  2. Our 77 in-line shops and more than 70 seasonal kiosks offer everything from summer sandals, to delicious fudge, to beautiful jewelry and apparel. We even have a magic shop called Broadway Magic.
  3. Twelve nightlife venues provide a wide variety of entertainment from comedians performing at the Carolina Comedy Club to live music on outdoor patios and dueling pianos at Crocodile Rocks.
  4. Twenty-four attractions fill up your senses at Broadway. Tribute artists give high energy performances at Legends In Concert and at Ripley's Aquarium you can walk through a tunnel with sharks swimming overhead. You can even get your photo taken with a life-like wax model of your favorite star at the Hollywood Wax Museum Entertainment Center.
  5. There are more than 20 amusement rides in 3 different parks around Broadway. From kiddie rides to thrill rides, we've got it. It's also an adventure to soar over Lake Broadway on a zipline or have some fun just riding on the lake in a boat or giant bubble.
  6. Events are a regular part of the Broadway experience. Broadway at the Beach hosts an average of 20 events and/or festivals annually including several car shows, food and beverage events and charitable walks. And our annual tree lighting is one of the most popular events in the area as performers bring in the holiday season and we illuminate our 52 foot tree with 141,000 lights.
  7. Just how big is Lake Broadway? Our 23-acre lake is 100 feet across and 1 mile in length. Depths range from 3 to 15 feet.
  8. How many fish are in our lake? We've stopped counting! We originally stocked the lake with about 29,000 fish including Bream, Catfish, Hybrid Bass, Japanese Carp and Israeli Carp when we opened in 1995. A quick look around and you'll see that we have a pretty healthy (and growing) aquatic population that now also includes wildlife such as seagulls, turtles, ducks and more.
  9. Our fish consume approximately 34,000 pounds of fish food every year.
  10. Our most popular regular events are our fireworks shows held weekly at 10 p.m. during the summer and in conjunction with special events throughout the year. Weather permitting, we'll present 29 free fireworks shows this year.

Now that you have the facts, come out and enjoy!

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