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Let The Shopping Begin: SC’s Tax-Free Weekend Starts August 7

Circle the weekend of August 7th thru 9th, it's South Carolina's very own "Tax-Free Weekend" — and it's the only one the state is holding this year.

Broadway at the Beach merchants are standing by to help shoppers find the best buys in clothing, shoes, and school supplies. Such items are exempt from the 6% state sales tax and any applicable local taxes. It's the perfect time to stock up on everything needed for the new school year.

It's also a great time to up your fashion game for this school year. Wouldn't you like to head to the classroom with an all-new look?

Apparel stores throughout Broadway at the Beach can help you find a style that's right for every student in the family, from the youngest to those moving up to college.

If your littlest student wants a special outfit that will celebrate her unique self on that all-important first day of school, introduce her to the world of LittleMissMatched. She'll be charmed by this shop that's both fun and renown for thinking outside the fashion box.

Fashionistas of all ages love shoes, and Broadway has several great shoe stores. Visit Shoes Boutique and check out its large selection of affordable, high style shoes. Discover footwear so beautiful that even the pickiest shopper can find shoes or a purse to fall in love with.

Do you and your kids crave comfort, but don't want to sacrifice style? Test out the footwear at Comfortable Soles shoe store. From Birkenstock to Rainbow, their selection of comfy footwear is mind-boggling.

Even sports fans can capitalize on the savings that shopping tax-free yields. With football and basketball seasons just around the corner, it's a great time to get your favorite team's jersey, cap, and t-shirt.

Come join us at Broadway at the Beach on Tax-Free Weekend. We're ready and waiting for you!

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Summer Nights Of Entertainment Still Going Strong

Summer nights may be drifting away, but Broadway at the Beach is still going strong with our seasonal line-up of free entertainment. From the lights at Pavilion Park illuminating the sky, to jugglers and singers, to brilliant fireworks, Broadway is the best place to go after a day on the beach.

Night-after-night, favorites like Bryan Dangerous amaze crowds with upbeat, free performances. You'll be delighted when basketballs, hats, swords and guitars take on a life of their own as Bryan spins, balances and whips them through the air. Performances are at 7 p.m. and 8 p.m. on Sunday and Tuesday near Capriz restaurant and in Center Court on Monday at the same times.

Wednesdays, Thursdays and Fridays at 7 p.m. and 8 p.m., Nick Pike climbs aboard his unicycle and entertains the crowd with his unique brand of juggling, acrobatics, and fast-paced comedy. The popular entertainer is a Season 5 quarter-finalist from the America's Got TalentTV show, and it's easy to see why. In fact, it's hard not to be impressed by a man juggling fiery torches while balancing on a unicycle.

Over near Margaritaville, Shelley Sasser takes the Heroes Harbor stage Tuesdays through Fridays from 7 p.m. to 10 p.m. The fifteen-year-old rock-n-roll singer plays guitar and entertains with a strong, powerful and captivating voice.

Heroes Harbor stage is also where you'll find the Mini-Starz performing on Saturdays and Sundays at 7 p.m. and 8 p.m. These child entertainers put on a big show, singing famous songs by top artists like Elvis, Gwen Stefani, Cyndi Lauper, and more.

So put on those comfy walking shoes and head for Broadway where there's entertainment at every turn. Don't let the Summer Nights drift away without being part of the fun!

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July Is National Ice Cream Month. Enjoy!

Do you love ice cream? Does the mere thought of a double-scoop on a cone bring a smile to your face? When the warm July sun starts beating down, do you start dreaming about thick strawberry shakes?

July is National Ice Cream Month, designated by Congress and President Reagan in 1984 to honor America's favorite confection. But Americans began their love affair with ice cream way before that.

We invented the concept of the ice cream parlor in 1776. America is the birthplace of both the ice cream scoop (1878) and the ice cream cone (1904). Once a desert only available to the rich, ice cream was so popular among average Americans by World War II, that the Armed Forces became major ice cream producers. The Navy even ended up running the world's first floating ice cream parlor to produce ice cream for sailors serving in the Pacific in 1945.

Today, America eats more ice cream than any other country in the world. We consume an average of 6 gallons of the stuff per person each year.

At Broadway at the Beach, ice cream is available in several different locations, tastes and textures. Two stores serve the "swirled-class" flavors of the "euphoric concoctions" at Ben & Jerry's. At Cold Stone Creamery, you can enjoy ice cream made fresh in the store each day. If frozen custard is your thing, head to Kohr's Family Homemade. Or completely throw calorie counting out the window and head to The Fudgery (north or south) where ice cream is served as a complement to spectacular fudge. There's even an opportunity to have ice cream as part of a meal at Johnny Rockets where hand-dipped shakes are served with burgers and a side of dancing and singing.

Since it came on the scene in America, ice cream has been a real star. For Americans, it's one of life's best indulgences.

"Happiness is ice cream," wrote Peanuts® creator Charles Schulz.

Come get some.

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Celebrate The Week Of July 4th At Broadway At The Beach

Time to celebrate! The best week of the summer is finally here. July 4th marks the high point of the vacation season across America.

At Broadway at the Beach, we're ready to help you make lasting memories throughout the July 4th week. This year, our Independence Day blast stretches over three days (July 2-4) and includes free concerts and other entertainment, as well as awesome fireworks shows on not just one night, but two.

Those who cruise into town earlier can start celebrating with Family Dive In Movie Night at Myrtle Waves Water Park at Broadway at the Beach on Wednesday, July 1st. A DJ warms up guests with games and prizes before a family-friendly movie begins at 6:30 p.m. Guests arriving after 4 p.m. can get in for just $12.99 each plus tax. Admissions purchased before 4 p.m. include the Family Dive In Movie Night event.

When Thursday, July 2nd rolls around, America's birthday party shifts into high gear among the shops, attractions and restaurants around Lake Broadway.

Each day from July 2nd through July 4th, a jam-packed lineup of free entertainment will feature juggling comedians, engaging musicians, costumed characters, face painters and more.

At 7:30 p.m. each night, it's free concert time in Celebrity Square. First up on July 2nd is the Pizzaz Band, bringing a little bit of Country and a little bit of Rock n' Roll. On July 3rd, it's time to dance to the booty-shakin' music of Chocolate Chip & Company. On July 4th, The Mark Roberts Band will be playing your favorite dance songs, along with party anthems, Rock n' Roll, Funk and Country Rock.

No Independence Day celebration would be complete without a fireworks show, and at Broadway, we'll have two. On July 3rd, our regularly-scheduled Friday night fireworks show dances over Lake Broadway at 10 p.m. It's the warm up for our fantastic 10 p.m. July 4th fireworks show, sponsored by Helicopter Adventures™.

We look forward to welcoming everyone to Broadway at the Beach and have additional free parking available on July 4th after 5 p.m. at TicketReturn.com Field (the Pelicans Stadium) across from Broadway.

For more information about Broadway at the Beach's big Independence Day celebration, visit www.BroadwayattheBeach.com, call 1-800-386-4662. or check us out on Facebook, Twitter, Instagram, Pinterest and Google+.

It's time to celebrate!

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Broadway Is The Place For Fun On June 20 And Father’s Day

Since 1995, Broadway at the Beach has been the center of fun for Myrtle Beach. Roughly 14 million guests visit us each year to enjoy our restaurants, shops, and entertainment. Those twenty years have flown by, and now some who first came to Broadway as kids are returning to experience Broadway with their own families.

We want to thank you for your support by providing a few surprises, as well as prizes. This month, we'll have special activities on the 20th. And, we'll do it all over again on July 20 and August 20.

On Saturday, June 20 from 4 to 6 p.m., join us in Center Court for a little fun in the sun. We'll have character appearances; free balloons and free face painting for the kids, a spin wheel of prizes, where everyone is a winner, and if you're one of the first 200 people to attend, you'll get a free candy pack from our friends at It'Sugar. (If the weather turns on us, we'll move the spin wheel of prizes, the It'Sugar giveaway, and our free balloons inside the Guest Services office.)

After all that fun on June 20, why not bring Dad back to Broadway the next day for Father's Day? Turn him on to some high octane fun at Broadway Grand Prix where the whole family can enjoy 19 attractions including go-kart tracks, rock wall climbing, the thrilling Skycoaster®, indoor arcade, and more. Next, head over to Helicopter Adventures for a memorable ride into the sky high above Myrtle Beach. Round out the day with a jet boat ride around Lake Broadway before taking Dad to his favorite restaurant for dinner.

Spending time with your Dad is the best gift you can give him. So come to Broadway and make some memories together.

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