Broadway at the Beach Blog

Ever dreamed of visiting a land filled with candy of all sizes and shapes? Where there are shelves of sweet and sour, creamy and chewy delights? Where sentinels of 5-pound Gummy Bears stand by giant boxes of Gobstoppers, flanked by huge Hersey's candy bars and luscious 1 lb. Reese's cups?

You can stop dreaming and head over to IT'SUGAR.

This fantasy land for candy lovers delights all ages, from the youngest sweet tooth to the oldest. An enchanting, almost magical place, it's where you can discover a new favorite treat, or recall memories of childhood with traditional favorites like Sugar Daddy Carmel Pops and Sugar Babies.

It's the only place where you'll see over-sized boxes of Nerds and Good & Plenty, and extremely large tubes of SweeTarts. You'll be fascinated by the selection of vintage candy, where you can even choose from specialties like the full line of candy in Marilyn Monroe's honor.

Souvenir seekers will also find unique memorabilia at this sweet shop. There's a large selection of novelty items and accessories from favorites like Disney, Hello Kitty and Looney Tunes just to name a few.

So next time you want to satisfy your sweet tooth, head over to IT'SUGAR at Broadway at the Beach and indulge yourself while exploring the ultimate candy land!

It started in Las Vegas. World-class performers with great voices and comedic timing transformed themselves into entertainment legends, performing live. The show rocked Vegas, and expanded to several locations including theaters in Branson, Atlantic City, the Norwegian EPIC cruise ship and Myrtle Beach.

The Legends In Concert® theater at Broadway at the Beach features talented tribute artists who mirror every sound, look and mannerism of iconic acts like Elvis, The Blues Brothers™, and Michael Jackson. From the sound of Elvis' velvet voice to Michael Jackson's incredible dance moves, the talented cast of celebrity look-alike and sound-alike performers delivers. Accompanied by a live band, they're supported by high-energy professional singers and dancers in costumes straight out of Vegas. Add in state-of-the-art lighting and sound systems, and it's one amazing show.

This spring, the show stars tribute artists performing Michael Jackson and Elvis, as well as Aretha Franklin, The Blues Brothers, Elton John and Ricky Nelson.

You don't have to go to Vegas for fabulous entertainment because what happens in Vegas doesn't always stay there. You can find it at Legends In Concert, located at Broadway at the Beach.

Myrtle Beach's top spot for shopping, dining and just plain fun is growing.

Vividelle, a shop filled with beautiful women's clothing, footwear and accessories, just opened. In a few more weeks, we'll see three other new shops: Designer Sunglasses (top brand eyewear and accessories); So Unique! (an embroidery gift shop); and the Kryptonite Character Store (a gift shop showcasing comic book, cartoon, movie and TV show merchandise).

Anticipation is also building for our second winery, Coastal Carolina Winery, which will feature traditional wines such as merlot, cabernet and chardonnay, and serve selected food pairings by its resident chef.

When summer rolls around, the Rooster Bar & Grill will open at the entrance to Celebrity Square with uniquely-created appetizers, salads, entrées and more.

We're preparing for summer and our amusement ride offerings are getting a big redo. Exciting new rides like "Speed" and "Freak-Out" are being added, along with a massive, 180 foot tall Rocket Flyer and new Giant Slide.

Spring is a time of renewal and several of our existing shops are renovating or remodeling for the 2014 season.

Next time you visit Broadway at the Beach, check out the changes at Retro Active, Amici's Bistro, Magnet Madness, A Silver Shack, both Ben & Jerry's locations, Johnny Rockets, Liberty Steakhouse, Auntie Anne's, Fric N' Frac, Myrtle Beach Harley Davidson, Original Shucker's Raw Bar, Klig's Kites, Blondie's and Yamato Steakhouse Japan.

We're sprucing up this spring!

It's Opening Day for Myrtle Beach's popular Pelicans baseball team. It will be batter up at their hometown stadium, TicketReturn.Com Field, which is just steps from Broadway at the Beach.

A Class A-Advanced affiliate of the American League's Texas Rangers, the Pelicans will be fielding an Opening Day roster that features six players from Baseball America's Top 30 prospects in the Texas Rangers organization. According to a Pelicans news release, three of those players are from the publication's Top 100 Prospects list, and four of those Top 30 prospects are among the top five in the Rangers system.

Today, tomorrow and all season long is a perfect time to take your family out to the ballgame!