Broadway at the Beach Blog

Myrtle Beach's top spot for shopping, dining and just plain fun is growing.

Vividelle, a shop filled with beautiful women's clothing, footwear and accessories, just opened. In a few more weeks, we'll see three other new shops: Designer Sunglasses (top brand eyewear and accessories); So Unique! (an embroidery gift shop); and the Kryptonite Character Store (a gift shop showcasing comic book, cartoon, movie and TV show merchandise).

Anticipation is also building for our second winery, Coastal Carolina Winery, which will feature traditional wines such as merlot, cabernet and chardonnay, and serve selected food pairings by its resident chef.

When summer rolls around, the Rooster Bar & Grill will open at the entrance to Celebrity Square with uniquely-created appetizers, salads, entrées and more.

We're preparing for summer and our amusement ride offerings are getting a big redo. Exciting new rides like "Speed" and "Freak-Out" are being added, along with a massive, 180 foot tall Rocket Flyer and new Giant Slide.

Spring is a time of renewal and several of our existing shops are renovating or remodeling for the 2014 season.

Next time you visit Broadway at the Beach, check out the changes at Retro Active, Amici's Bistro, Magnet Madness, A Silver Shack, both Ben & Jerry's locations, Johnny Rockets, Liberty Steakhouse, Auntie Anne's, Fric N' Frac, Myrtle Beach Harley Davidson, Original Shucker's Raw Bar, Klig's Kites, Blondie's and Yamato Steakhouse Japan.

We're sprucing up this spring!

It's Opening Day for Myrtle Beach's popular Pelicans baseball team. It will be batter up at their hometown stadium, TicketReturn.Com Field, which is just steps from Broadway at the Beach.

A Class A-Advanced affiliate of the American League's Texas Rangers, the Pelicans will be fielding an Opening Day roster that features six players from Baseball America's Top 30 prospects in the Texas Rangers organization. According to a Pelicans news release, three of those players are from the publication's Top 100 Prospects list, and four of those Top 30 prospects are among the top five in the Rangers system.

Today, tomorrow and all season long is a perfect time to take your family out to the ballgame!

Time for an outdoor workout?

A walk, relay and race to raise money for three Myrtle Beach area charities will take center stage at Broadway at the Beach this April.

Put on your walking shoes for a low impact trip around Broadway at the Beach April 5 as part of the 3rd Annual Matt Harper Scholarship Walk to benefit Coastal Carolina University's Coastal Carolina Network Cooperative Scholarship Endowment. Register at 8:30 a.m., then enjoy the After Party at 10 a.m.

On April 11 there's an all-nighter planned for Broadway at the Beach from 7 p.m. to 7 a.m. It's the American Cancer Society's Relay for Life of Myrtle Beach/South Strand. Team up with family or friends and take turns walking around a designated track as the hours tick by. When you're not up on your feet, you can camp out and enjoy food, games and other family-friendly entertainment. All proceeds benefit American Cancer Society research and patient programs.

Let's all help build a better world on April 12 at the Habitat for Humanity of Horry County's 2ndAnnual Bed Race. Registration is at 9 a.m. At 10 a.m., your five-person team will design and build a racing bed. Then you'll put the hammer down during team heats that feature four runners and one rider in each bed. Proceeds go to Habitat for Humanity of Horry County.

Exercise your way to some great fun for good causes. We'll be watching for you!