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Broadway at the Beach

Faces Of Broadway: Gemini Boutique’s Emily Matula

With more than two decades of experience under her stylish belt, Emily Matula can often be found in the midst of today's latest fashions at one of Broadway at the Beach's original shops. An out of towner turned local, and employee turned owner, Emily now owns and operates Gemini Boutique, the place where at the age of 19 she landed her first job. Now, Emily and her team can help you find the perfect, yet casual look for strolling through each season.

Get to know this #GirlBoss by checking out our Q & A with Emily below:

1.) How long have you been at Gemini Boutique? 23 years

2. )Where did you grow up? Lancaster, PA

3.) Tell us a little bit about the history of Gemini Boutique: Gemini Boutique began in the Boutique Era in center city Philadelphia in 1969. Gemini moved to Myrtle Beach in 1996 and has been at Broadway at the Beach ever since!

4.) When did you get into retail/fashion? I started working in retail when I was 19. My first and only retail job has been at Gemini Boutique!

5.) What is your favorite part of the business? I enjoy retail because it is always changing and is an exciting industry to work in… I love helping customers find the perfect outfit or gift and making people happy! My favorite part of the business is merchandising and doing displays or windows and going to market to buy for the store!

6.) As the new owner of Gemini Boutique, what plans or vision do you have for the shop? I hope to bring in exciting new merchandise and work on launching a new web store so that our customers can still shop Gemini any time, no matter where they are!

7.) What's your favorite item in Gemini Boutique? The Clothing! We have the best clothes!

8.) Do you prefer Spring or Fall in Myrtle Beach? Spring

9.) When you aren't at the store, where can you be found? (Hobbies) Spending time with my family.

10.) When walking around Broadway, would you grab an ice cream cone or a pineapple drink? Ice cream

11.) What's your favorite show to binge watch? Friends

12.) Gemini Boutique has fashions for every season and occasion, but would you rather be dressed up or comfy casual? Comfy casual

13.) If you could travel anywhere in the world, where would you go? New Zealand

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We’re Ready To Light Up The Sky Again at Broadway at the Beach

The ooohhhs, the aaahhhs… the bright sparkles… the music and the memories… you've asked, we can now answer… ladies and gentlemen, fireworks are returning this summer to Broadway at the Beach!

High flying fireworks create a perfect ending to a day spent at Broadway. After dinner, while sipping on a pineapple drink, enjoying a cone of your favorite ice cream or while snacking on freshly popped kettle corn, take in the sights and sounds as we light up the sky above Lake Broadway. You can see the fireworks from anywhere within the interior of Broadway, but if you time it right, there are a few prime viewing areas perfect for capturing the moment with photos or video.

Here's a few of our picks: Check them out while riding the Broadway 360 in Pavilion Park next to WonderWorks. You can also have an elevated view while dining outside on the second level of Hard Rock Café or get a window seat while eating dinner at Paula Deen's Family Kitchen! But remember, timing is key!

Hitting the skies at 10pm every Tuesday beginning June 8th and then on Fridays beginning June 18th, fireworks take family vacations, date nights or those much needed girl or guy nights out to a higher level of entertainment. Plus, you don't want to miss our special patriotic show on the 4th of July! But it's not just June, July and August when colors dance across the sky, check out the complete schedule here. Labor Day weekend, Thanksgiving weekend and New Year's, we got you covered! (Weather permitted, of course!)

So after a year hiatus, we are looking forward to lighting up the skies above Broadway at the Beach once again! For our guests, whether it's the little one looking up in wonderment after climbing on top of dad's shoulders, stealing a sweet romantic kiss with your beloved, or you're taking a selfie with your crew on The Avenue, you can make magical memories with the return of fireworks this year at Broadway at the Beach!

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Toys To squeeze Or Cars That Speed: Create Memories & More at Broadway

As parents, there's one thing we can count on when we give a child a new toy.

One, they love and adore it. Or, two, they dislike and ignore it.

So how do you avoid the game of hit or miss with your little one? At Broadway at the Beach, we have two experiential shops where your little one can not only choose their new toy, but also create it and personalize it: Build-A-Bear Workshop and RIDEMAKERZ.

At Build-A-Bear Workshop, whether it's a soft bear or lovable lama or other furry friends, there are plenty of options to build their new cuddly companion! But it's not just about selecting the new plush playmate, it's also about interacting with each step of the Build-A-Bear process while choosing which accessories go best with their new best friend. Let your tiny tots pick the outfit from colorful clothes to swanky shoes and adding their own unique touch!

Another option at Broadway where your mini-me can create a toy all their very own is RIDEMAKERZ! The toy car customizing experience where kids 4 to 104 can build their perfect "ridez". From sports cars and monster trucks to their favorite superhero themed vehicle, they can select a fast lane favorite and build their new supped' up speeder!

So instead of playing the toy version of hit or miss with the kiddos, next time make it Broadway at the Beach and let them pick and trick out their own personal creations!

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Celebrate the 20th Annual KidzTime Festival at Broadway at the Beach

Posted in Broadway at the Beach, Special Events

It's twenty years of laughter… 20 years of games… 20 years of entertainment and 20 years of fun! Our annual KidzTime Festival has officially entered it's twenties with a new date and new location at Broadway at the Beach! On Saturday, March 20th, we are bringing the excitement to the interior of Broadway with activities, entertainers and more located in socially distanced areas including Center Court, over the bridge to The Avenue and in Heroes Harbor!

From a strolling dance party to special guests and visitors, your little ones can boogie, groove and take snapshots with some of their favorite characters including Mr. Nigel and the Easter Bunny! If singing along with the family or taking a selfie with spring's special cottontail is your thing, KidzTime Festival will be the place you want to be.

Sponsored by Broadway Grand Prix, this outdoor event will feature socially distanced kid-friendly vendors, giveaways and more all nestled in between Broadway's already sprawling area of fabulous shopping, delicious restaurants, light bites and fun-filled attractions!

In addition to all the fun, we are once again partnering with our friends and local charity, Help 4 Kids who will be collecting much needed items for their Backpack Buddies program! Just bring non-perishable items and you can help feed kids right here in our area! The tradition of excitement and helping others continues and we are here for it!

If you're looking forward to KidzTime Festival as much as we are or if you're interested in joining us as we mark 20 years, please check out our Facebook page! Until then, mark your calendar and we'll see you on Saturday, March 20th from noon to 4 pm for the KidzTime Festival at Broadway at the Beach!

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Valentine’s Weekend Is For Everyone At Broadway at the Beach

If you haven't already noticed, Valentine's Day is upon us. From the V-Day cards, heart-shaped candies and the yearly "seal it with a kiss and a nice piece of jewelry" commercials, the anticipation of February 14th continues to grow. Some may think it's a day just for those with a significant other. But at Broadway at the Beach, whether you're in a pair, or with a group of your favorite gal pals or best bros or wanting to enjoy it alone, Broadway has you covered for a night in or out on the town this Valentine's Day!

Let's start with those staying in. What better way is there to enjoy a night binge watching our favorite shows than with pizza and ice cream? Whether you're a classic cheese and pepperoni type or you like to change things up a bit, Extreme Pizza is the place to dine in or in this case, carry out. While at Broadway, you can also grab your favorite cold creations at Cold Stone Creamery where you can mix in exactly what you want!

For the couple looking for a romantic evening, a night of fine dining is in order at Landry's Seafood where a special Valentine's Weekend dinner menu will be featured. Choose from Crab Stuffed Mahi or surf and turf and other chef creations to indulge in an elegant atmosphere, perfect for a low key, but high quality date night. After dinner, take a short stroll down the walkway to Kilwins and pick up a few chocolate covered strawberries and gourmet confections to end the evening on a sweet note!

Looking for a place to enjoy with the group? Sit around the table and enjoy hibachi and drinks at Yamatos Japanese Steakhouse where your dinner is prepared right before your eyes with incredible chef precision. It's a delicious dinner and show all in one! After dinner, your group can take a short walk to It'Sugar to grab a few sweet (and sometimes, sour) treats for the ride home!

For a Galentine's get together, grab your shopping shoes and enjoy sidewalk sales all weekend. Treat yourself with fashion and stylish finds from some of your favorite shops including Bijuju and Gemini Boutique! After a day of shopping, you and the girls can enjoy an evening of fresh sushi, hand crafted burgers and eclectic dishes at The Grumpy Monk. Featuring a variety of specialty brews and unique chews, it's a great place to sit down and chow down on the latest gossip with your girlfriends!

For the gentlemen, your weekend can tee off early in the day or after dark at TopGolf. Make it a relaxing evening with the guys or as competitive as you like every time you take a swing. The evening doesn't have to end there. After golf, make your way to The Avenue and Dave & Buster's where you can grab some grub, watch the games on the big screens and continue your winning or losing streaks with the boys!

However you're celebrating Valentine's weekend, with your loved one or with your friends, you can always find something to love at Broadway at the Beach!

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