Close Menu

Broadway at the Beach News

New Merchant Release


South Carolina's Premier Vacation Destination Welcomes New Dining, Apparel, Gift Shops and Attractions To The Bustling Center

April 3, 2014, Myrtle Beach, S.C. — South Carolina's most visited attraction, Broadway at the Beach (, announced several new merchants premiering at the festival marketplace in 2014.

Rooster Bar & Grill will open this summer and is located at the entrance to Celebrity Square. A restaurant and bar, Rooster specializes in chicken based dishes and will include a full menu that includes uniquely created appetizers, salads, entrées and more. In addition, several new apparel and gift shops will call Broadway at the Beach home including, the recently opened Vividelle, which offers women's clothing, footwear and accessories. Designer Sunglasses, with top brand sunglasses, eyewear and related accessories, along with So Unique!, an embroidery gift shop, will make their debut late spring. Also opening this spring, Kryptonite Character Store, a gift shop showcasing comic book, cartoon, movie and TV show merchandise. Complimenting the already remarkable diverse retail shopping experience at Broadway at the Beach is the addition of Coastal Carolina Winery, featuring traditional wines such as merlot, cabernet and chardonnay.

The amusement ride offerings will be completely revamped with the addition of rides such as Speed; Freak-Out; the Rocket Flyer, the only amusement ride of its kind in the world, standing at 180 feet tall; and the Giant Slide, at 65 feet tall and 180 feet long, it is one of the largest dry slides on the East Coast. Broadway Amusement Rides, LLC will manage and operate the two existing amusement ride areas, as well as an additional area which will be located in Broadway Commons. Guests will be treated to these new experiences while continuing to enjoy the amusements they have come to know over the years. Broadway Amusement Rides, LLC plans to open late spring.

In addition to the new venues joining Broadway at the Beach, several existing tenants have or are in the process of renovating and remodeling their stores for 2014 including; Retro Active, Amici's Bistro, Magnet Madness, A Silver Shack, both Ben & Jerry's locations, Johnny Rockets, Liberty Steakhouse, Auntie Anne's, Fric N'Frac, Myrtle Beach Harley Davidson, Original Shucker's Raw Bar, Klig's Kites, Blondie's and Yamato Steakhouse Japan.

"Broadway at the Beach continues to be the epicenter of excitement in the Myrtle Beach area," said Patrick Walsh, senior vice president of asset management with the Burroughs & Chapin Company, Inc., parent company of Broadway at the Beach. "We work hard throughout the year to attract new and exciting shopping, dining and attraction experiences for our guests to enjoy at Broadway at the Beach, keeping it fresh so that our guests will discover something new every year."

For more information about Broadway at the Beach, visit, call 1-800-386-4662, follow Broadway at the Beach on Twitter, Instagram, Pinterest Google+ or "like" on Facebook.

About Broadway at the Beach

Broadway at the Beach is the largest festival entertainment complex in South Carolina. A $250 million attraction, set on 350 acres in the heart of Myrtle Beach, Broadway features three theaters, 23 restaurants and eateries and more than 100 specialty shops as well as attractions, nightclubs and hotels, all surrounding the 23-acre Lake Broadway. A past recipient of the South Carolina Governor's Cup, it was deemed the state's best travel destination by the South Carolina Department of Parks, Recreation & Tourism. More than 14 million people visit Broadway at the Beach annually, making it the region's most popular destination. Among Broadway at the Beach's restaurants are Hard Rock Café, Planet Hollywood and Jimmy Buffett's Margaritaville. Broadway at the Beach is also home to three hotels, Hampton Inn, Fairfield Inn and Holiday Inn Express, plus WonderWorks, Legends in Concert, Ripley's Aquarium, Palace Theatre, Carmike's Broadway Cinema 17 (featuring BigD Ultimate Movie Experience), and Celebrity Square, a New Orleans-inspired nightclub district.