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Fun at Broadway at the Beach

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Welcome to South Carolina's most visited attraction, Broadway at the Beach!

Broadway at the Beach is located in the heart of Myrtle Beach and offers outstanding activities for visitors of all ages. Here you will experience everything from shopping and dining to amusements, entertainment and nightlife. There is always something new and exciting to do, including special events throughout the year.

Prepare to discover a world of wonder and make magical memories of your own as you enjoy the best that Myrtle Beach has to offer all in one place, Broadway at the Beach! Where Myrtle Beach Comes to Life!

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Events Calendar
Guest Services
Hours Of Operation

January 1 – March 2

10 a.m. – 6 p.m. (Monday - Sunday)


10 a.m. – 9 p.m. (Friday & Saturday)

March 3 - June 1

10 a.m. – 9 p.m. (Monday - Sunday)

June 2 – September 3

10 a.m. – 11 p.m. (Monday – Sunday)

September 4 – September 30

10 a.m. – 9 p.m. (Monday – Sunday)

October 1 – December 31

10 a.m. – 9 p.m. (Monday – Saturday)

10 a.m. – 6 p.m. (Sunday) *EXCEPTION Sunday, December 31 Open Until 9 p.m.


Thanksgiving Day

10 a.m. – 6 p.m. (Optional)

Christmas Eve

10 a.m. – 5 p.m.

Christmas Day – Closed

New Year's Eve

10 a.m. – 9 p.m.

Restaurants, Attractions and Nightclubs operating hours vary.

(Hours Subject to change at the discretion of Broadway at the Beach Management)

Where is Broadway at the Beach located?

1325 Celebrity Circle, Myrtle Beach, South Carolina 29577 US Highway 17 between 21st and 29th Avenue North

Is Broadway at the Beach located on the beach?

Broadway at the Beach is approximately 1.5 miles west of the Atlantic Ocean.

What is Broadway at the Beach’s operating hours?

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What restaurants are located at Broadway at the Beach?

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Does Broadway at the Beach allow pets?

Broadway at the Beach only allows pets for those needing assistance.

Does Broadway at the Beach book hotel reservations?

For hotel reservations click here.

Is there an admission fee at Broadway at the Beach?

Admission to Broadway at the Beach is free. Only the attractions require individual fees.

Does Broadway at the Beach have a Code of Conduct?

Yes. Click Here.

How do I contact Broadway at the Beach if I have a question?

For questions or comments call 1-800-FUN-INMB (386-4662) or 843-444-3200. Or, click here to send us your question or comment via email. We will get back to you as soon as possible.