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Broadway at the Beach News

Myrtle Beach's Most Visited Attraction, Broadway At The Beach, Welcomes New Merchants And Amusement Rides For 2018


Contact: Jamie Wilburn or Tracy Vreeland, LHWH PR

(843) 448-1123 or email


The Experiential Center In The Heart Of Myrtle Beach Announces New Specialty Shops, New Experiences And Amusement Renovations For The 2018 Season

May 8, 2018, Myrtle Beach, S.C. — Broadway at the Beach, South Carolina's number one tourist attraction (, announces new merchants joining the center just in time for the 2018 season, and the re-imagination of Pavilion Park.

Kentucky Mist Distillery and Sweet South Popcorn specialty shops are new to the Broadway at the Beach family. The Kentucky Mist Distillery is now open in the New England Fishing Village West area of the center and features moonshine along with other spirits made using whole fruit for the most genuine taste. Sweet South Popcorn will offer kettle corn popcorn in a variety of flavors along with other refreshments and beverages and will open in the Mediterranean Village area of the center.

Also joining Broadway at the Beach is The Grumpy Monk. This will be the third location for the popular venue known for its fresh sushi, quality food and wide selection of craft beers, which includes 10 rotating taps from beers brewed around the Carolinas. The Broadway at the Beach location will also include a "bottle shop" featuring unique, hard to find craft beer offerings from throughout the United States. Serving lunch and dinner, The Grumpy Monk will also feature a daily happy hour along with a variety of weekly promotions and events.

The Pavilion Park West and Pavilion Park Central locations are undergoing renovations, including the addition of new rides and experiences. Pavilion Park West welcomes the Broadway 360 Observation Wheel. This brand new, state-of-the-art observation wheel standing 156 feet in the air will feature thirty-six, spacious gondolas accommodating up to six riders and will offer guests a breathtaking view. At Pavilion Park Central, The Beast and Tsunami will make their debut. The Beast is the largest pendulum ride in the United States, swinging 120 degrees, experiencing incredible speeds and zero gravity at more than 155 feet high.

"These are some exciting additions with more still to come this season," said Melissa Armstrong, marketing director at Burroughs & Chapin, parent company of Broadway at the Beach. "Each year we strive to attract new and engaging shopping, dining and entertainment experiences, enhancing on the magic and vibrancy our guests have come to enjoy throughout the years at Broadway at the Beach."

For more information about Broadway at the Beach, visit, call 1-800-386-4662, or follow on Facebook, Twitter, and Instagram.

About Broadway at the Beach

Broadway at the Beach is South Carolina's number one tourist, shopping, dining, and entertainment destination attracting millions of visitors annually. Broadway is set on 350 acres in the heart of Myrtle Beach and features world-class shopping, dining and entertainment in a series of magical, interconnected villages, surrounding the 23-acre Lake Broadway. Broadway's distinguished tenant mix has something for the whole family: popular attractions; outstanding restaurants and eateries; extraordinary specialty shops with national and local brands; and first-rate hotels. A past recipient of the South Carolina Governor's Cup, it was deemed the state's best travel destination by the South Carolina Department of Parks, Recreation & Tourism.