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She Built A Business At Broadway With A Little Sparkle… One Woman’s Entrepreneurship Turns Her Big Dream Into Memories For Your Little Ones

Posted in Broadway at the Beach, Featured Posts, Shopping

She brought a touch of sparkle to South Carolina when she moved from the Midwest to the Grand Strand 10 years ago and now her shop at Broadway at the Beach is adding a little shimmer, a little fun and a whole lot of sparkles for little girls everywhere!

Check out our Q & A with Sparkles owner, Julie Yamtich:

1.) Tell us a little about yourself. Where are you from originally? How long have you been in Myrtle Beach?

"My name is Julie Yamtich. I am happily married and a proud mama to four wonderful kids. I am originally from the Chicagoland area but moved to Myrtle Beach in 2008."

2.) How did Sparkles come to be? When did you open at Broadway?

"I began creating Sparkles in 2008. I was the store manager for a children's store, but the store was going out of business. I absolutely love working with kids and didn't want to have to work for another large corporation. Both my father and grandfather were entrepreneurs, and I always knew I was up to the same challenge. So, I opened Sparkles at Broadway at the Beach in April of 2009, and I was finally able to share my passion for fashion, make-up, and dance with little girls every day."

3.) What is your most popular item in the store? What is your favorite item in the store?

"Currently, our most popular item is the mermaid swimsuit including the mermaid tail or monofin. Every girl who lives at or visits the beach wants to be a real mermaid. Our swimsuits allow them to swim like a real mermaid in the ocean or pool, and they bring big smiles to girls of all ages. Plus, Sparkles is the only local attraction to include a mermaid swimsuit with every deluxe mermaid makeover!

I don't have one specific favorite item in the store as we are an experience-driven retailer. Therefore, my favorite thing to do is to provide the makeover experiences. I love to see the excitement in a child's eyes when she gets her hair and make-up done and performs on our stage. It is our goal that every child leaves Sparkles having experienced their best day ever!"

4.) Tell us about the Sparkles Party Packages and how large of a party can you accommodate?

"Sparkles offers plenty of options when choosing to book a party with us. Our standard package starts at $175 and includes services for up to 7 girls. The standard package includes a hairstyle of their choice, make-up, sparkly nail painting, an accessory of their choice, and a make-up compact for each child to take home. They also get to dance on stage after their makeover, and most parties choose to have cake and present time at Sparkles as well. Additional guests and add-ons to the standard party package are available, and we can accommodate up to 25 guests per party."

5.) What is your favorite season for kid's fashions? (Winter, Spring, Summer or Fall)

"Fall fashions are definitely my favorite. We carry so many cute and unique options for the fall season including holiday wear and school picture attire from newborn to size 16. Most customers, including myself, are able to find an outfit, shoes, hair accessories, and jewelry that are just perfect for the special girl in their lives."

6.)Is there anything else you would like to pass along to the patrons of Broadway?

"Sparkles is truly a memorable experience. If you've never been here, you definitely should check us out. If you have visited us before, we invite you to come back and see all of the new inventory and makeover packages we have to offer!"

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Girls Just Want To Have Fun At Broadway At The Beach

That's all they really want

Some fun
When the working day is done
Oh girls, they wanna have fun…

For this blog, we're going retro with one of our favorites, the tune of Cyndi Lauper's Girls Just Want To Have Fun! This girls anthem of the 80s applies to all of the ladies of yesterday and today, both young and young at heart and it's the perfect soundtrack for a girls day or night out at Broadway at the Beach!

Okay, now what makes a girls day getaway unforgettable? Of course, your go-to gal pals! Whether it's your BFF, a mother-daughter duo or a group of friends, you can make every day a girls day at Broadway!

A Girl's Got To Eat…

Now if you're like us, first things first is always going to be the food! At Broadway, you have your pick of delicious hamburgers, coastal cuisine, southern staples and even some international flavors! From Hard Rock Café and Wahlburgers on The Avenue to Paula Deen's Family Kitchen, Landry's Seafood, Yamato Japanese Steakhouse and King Kong Sushi, you can fill up on your favorites! Plus, a specialty cocktail or mimosa along with your meal can add a little sip of sweetness to your day!

Walk & Shop

Okay, now that you've got your fill (for now). What better way to work off some of those delicious calories than an afternoon of shopping? Broadway is the perfect place to do some perusing! Whether you're searching for gifts, jewelry, clothing, shoes or home decor you have a plethora of shops to see! For those looking to add a little southern design to your home domain, check out The Southern Living Store and The Southern Candle Studio! Jewelry? Peruse through the Pandora Collection at The Mole Hole or the Alex & Ani bracelets or Toms shoes at Gemini Boutique. Of course, these are just a few of the many specialty shops and boutiques you'll find at Broadway!

Sips & Sweets

You've savored the flavors and shopped your way through Broadway, now it's time to grab a sweet treat or drink and enjoy a few more delights with your girls. At Broadway, you have two wineries to choose from, Boardwalk Winery and Coastal Carolina Winery. So sample and select your favorite to take home! Have a hankering for something a little more sweet? River Street Sweets, Wee R Sweets and Kilwins offer delectable treats from hand crafted chocolates to pralines and that Myrtle Beach must have, taffy! If your girls day out falls on a day when the temperature is rising, you can cool off with the ice cream creations of the new Sweet Molly's Creamery, Cold Stone Creamery and Ben & Jerry's!

It's Show Time!

A girls night out would not be complete without some entertainment, and located right next to Broadway at the Beach, the legendary tribute artists of Legends In Concert can take you back to the classics and to the tune of today! From the queens of country music, to the rhythm royalties of the King of Rock & Roll and the King of Pop, it's a show you and your favorite group of girls don't want to miss!

So from dining, shopping and taking in a show, you and your girls can have all the fun you want at Broadway at the Beach… and isn't that all we really want?

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​A Little Sweet... A Little Salty… And A Whole Lot Of Southern Living

Do you have one of those places that just makes you think of home? Or a certain dish that makes you think about Grandma's cooking? Or a piece of décor that makes you relive memories of a southern summer? During our recent visit to the Southern Living Store at Broadway at the Beach, we experienced all of the above, taking home something sweet, something salty and of course, something southern!

Some Southern Sweetness

Muffins… pancakes… and pound cakes… oh my! The sweetness of the south can be tasted through the many mixes, sweet jellies and the sweet teas of the Charleston Tea Plantations, all of which we found here.

Some Southern Saltiness

No, we're not talking about that southern sass you may experience when someone becomes a little "hangry." Rather, the saltiness we are talking about comes in the form of peppered relish, dilly beans and spices! Whether you enjoy them as a stand-alone snack or add them to your own recipe, these tasty treats will add a little zip to your dips, dinners and everything in between.

Speaking of recipes, need to impress the neighbors, friends or the in-laws when they make those unannounced visits? You can always get in the kitchen and whip up something sweet or savory with the help of a cook book, and at the Southern Living Store you'll find a plethora of palatable options to aid you in filling the bellies of those you love!

Home Sweet Southern Home

From pillows, to flowers, to signs and more, you can add just a touch of southern chic or redecorate your home with the finds in this store! One of our favorites? The wall of signs!

You can also find dishware…

Napkins…

Mugs…

Furniture…

Candles…

Pillows...

And even fashion!

So the next time you need to find some sweet (and salty) southern charm, just visit the Southern Living Store at Broadway at the Beach!

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Check Out These Top Finds Of Heroes Harbor At Broadway at the Beach

From the sights of The Avenue, to the lush landscape and brightly colored buildings of the Mediterranean Village, to the heights of the brand new Broadway 360 Ferris wheel, these are just a few of the iconic images you'll see when you visit Broadway at the Beach. Made up of interconnecting villages, each village offers unique shopping, dining and places to explore and in this blog, we're showcasing some of the top finds of the Heroes Harbor village!

Sweet Treats To Beat The Heat

Ice cream, pralines and some adult drinks in between, these are a few of our favorite things when visiting Heroes Harbor. From the cool creations of Cold Stone Creamery to the southern staples of taffy and pralines at River Street Sweets, to the tropical drinks of the Islands at Jimmy Buffett's Margaritaville, you can sip, savor and satisfy your sweet tooth!

A Blast From The Past

There's nothing like capturing your family and friends in a photo to look upon long after your trip to Myrtle Beach! Located in Heroes Harbor, we have a place that will allow your whole family to step back in time, long before the selfie and photo editing apps took hold of social media. We're talking about Old Tyme Portraits where you can suit up in vintage wear and journey into the past for a souvenir photo. So smile (or be serious) for the camera and enjoy!

Wine About It

Whether your taste buds prefer the flavors of winter, spring, summer or fall… you can taste all four seasons with a cool sip of wine at Coastal Carolina Winery. Can't decide which one to take home? No wine worries here, they offer wine tastings. So sip and savor, then select your favorite or favorites to enjoy at home! You'll come for the wine, but trust us, you will also want to stay for their salsas, dressings, jellies, marinades too!

Shop & Stroll

Of course, you can't visit Heroes Harbor without doing a little shopping and this area has something for everyone! Start with Blondie's, where you pick up the latest MTV styled fashions, trendy jewelry, cool tees and music oriented gifts! Got a sports fan in your crew? Fan Cave has everything you need to deck out your man cave (or she shed) with your favorite team's logos and memorabilia! Need some stylish shades? Sunglass Hut can help cover your baby blues with high fashion including Prada, Michael Kors, Gucci and more. And finally, you don't want to miss a visit to Earthbound Trading Company where you can find an eclectic mix of gifts and home décor that will add a serene touch to any space.

It's Always Five O'clock Somewhere

Let the lighthouse lead you to one of the most recognizable landmarks at Broadway at the Beach and in Heroes Harbor, Jimmy Buffett's Margaritaville! Whether you want to dine on delicious burgers, volcano nachos and coastal culinary creations inside the permanently docked boat, Euphoria, or just want a tropical escape with a cold one at Stranded on the Sandbar, at Margaritaville you can fill up on the tropics. At Jimmy Buffett's Margaritaville hourly hurricanes are celebrated, the food is scrumptious and the drinks allow for a summer escape throughout every season of the year! With live music on select nights, you can't beat the atmosphere as you enjoy a night out!

So from the sweets of ice creams and pralines, sips of wines, shopping of all kinds, snapshots from the past and the sounds of Jimmy Buffett, you can enjoy a full day of food and fun, plus find your own list of must dos at Heroes Harbor, Broadway at the Beach!


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Discovering Del-Sol’s Solar Powers

Posted in Broadway at the Beach, Shopping

Spectrachrome crystals, sun light and solar energy… no this blog isn't a lesson in the outer limits of the galaxy, but rather the color change magic of Del-Sol at Broadway at the Beach! We recently visited the unique store and learned how the process of harnessing the sun's energy can create colorful designs on everything at Del-Sol from t-shirts and sunglasses to nail polish, jewelry and accessories!

Now we could try to explain the process and backstory of the color change magic, involving something called molecular excitation transition, nanometers and NASA Astronauts, but it's best explained here.

Now how cool is that? Let's see it again.

Whatever you choose to purchase at Del-Sol, it starts out as simplistic and ends up spectacular as it hits the sun or indoors using their solar panels! But it's not a one change deal, once your shirt, glasses or trinket is back indoors away from the sun rays, it changes back to the original, so you can experience the colorful change day after day! It was a cool experience to learn about the sun's energy and we even walked out with a few shirts of our own! Speaking of cool experience, our next stop was a return visit right next store to Cariloha a sister store of Del-Sol where everything is made of bamboo. To learn more about the cool comfort of Cariloha, click here.

So until next time, we'll be enjoying the sun with our Del-Sol goodies and the softness with our growing Cariloha collection!






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