When it opened in 1995, Broadway at the Beach brought a new kind of shopping, dining and entertainment experience to the Carolina coast. Modeled after some of the nation's best entertainment districts at that time, it rapidly became a popular gathering place for locals, and soon was attracting 14 million tourists a year. Today, it's the number one tourist destination in all of South Carolina.
After 20 years, Broadway is getting a facelift. Just this week, our parent company, Burroughs & Chapin, pulled back the curtain to reveal the first step of a planned multiyear transformation of Broadway. First up: our entertainment and nightlife section which is currently known as Celebrity Square.
Our newly-designed entertainment area will have a mix of great national brands, up-and-coming concepts, and favorites that appeal to the whole family. Everything, including our common areas, will reflect a new overall theme.
Here are some of the exciting things we have coming up:
Dave & Buster's recently signed a lease with Burroughs & Chapin to add a Dave & Buster's location at Broadway at the Beach. Known as the only place where you can eat, drink, play, and watch sports, Dave & Buster’s is all about entertaining the guest, delivering the latest and greatest games, ultimate sports viewing, and extraordinary food and drinks.
Hard Rock Café Myrtle Beach is moving to an interior, corner location that will be the new entryway to our redesigned entertainment and nightlife area. In its new location, Hard Rock will be able to seat 528 guests, feature private event space, patio seating, and a live music stage. Music memorabilia from new and legendary artists will still be on display and the Rock Shop will be loaded with souvenir goodies.
The operators of Wicked Tuna in Murrells Inlet, S.C., and Enso Asian Bar & Sushi in Charlotte, N.C., are opening a new culinary and craft beer experience — American Tap House. This will be a chef-driven American gastropub dedicated to the art of fine food and beer. Look for it to have 40 regional and local American craft beers on tap, as well as unique craft food inspired by American comfort food with a southern twist.
Celebrations Nitelife is introducing a new nightlife experience unlike any other in the area. OZ is set to open this spring, and each night, it will have a different themed look, feel and design. You'll see it transform right before your eyes. One time you'll be looking at the lights of Paris and the next, the rings of Saturn. Expect it to be a true out-of-this-world experience.
But what about some other favorites? Broadway Louie's, also part of Celebrations Nitelife, recently moved to a new corner location near the comedy club. Stop by to enjoy its new full-food menu and outside patio bar. The award-winning Broadway Jake's All Star Karaoke is still going strong each night.
As for Malibu's Surf Bar, Crocodile Rocks, Original Shucker's Raw Bar and Carolina Comedy Club — you'll still be able to find them where they've always been!
Changes are just beginning for Broadway. So stop by and check them out!