Broadway at the Beach Blog

Are you a fan of good, down-home Southern cooking? Do you enjoy seeing the first lady of Southern cooking talk about her mouth-watering recipes?

Then you won't want to miss the opportunity to meet Paula Deen when she comes to Broadway at the Beach later this week.

A simple wristband can make you part of the in-crowd that hangs with Paula when she visits. To get yours, stop by The Paula Deen Store now through Thursday and purchase a copy of her latest cookbook, Paula Deen Cuts The Fat: 250 Favorite Recipes All Lightened Up. While supplies last, you'll get your wristband entitling you to have your book autographed by Paula herself.

The book signing will be held on Thursday, November 5 at 1 p.m.

Paula Deen Cuts The Fat focuses on reducing the fat in recipes without sacrificing flavor. The book contains Paula's reinventions of some of America's favorite recipes produced by substituting low-fat ingredients, replacing sugar with honey, and reducing Paula's signature ingredient, butter, by half. The result is a compilation of 200 amazing light recipes, plus 50 of her favorite classic dishes that have had their calories cut by half.

With the holidays just around the corner, the book signing is also the perfect time to check out all the other things at The Paula Deen Store, which is on the 21st avenue side (southwest corner) of Broadway at the Beach. You'll discover unique Paula Deen merchandise, including accessories, cookware, apparel, recipe mixes, food, gifts and more. You may even want to pick up another copy of the new cookbook and have Paula autograph it for a special friend, creating an unforgettable holiday gift.

Paula Deen is one of the best-known personalities in the world of cooking. So, don't miss the opportunity to visit with Southern cooking royalty on November 5.

Are you ready for some football?

Whether you're a college gridiron fan or cheer for your favorite NFL team, you're not truly ready for game day unless you layer yourself in your team colors and logo. Jerseys, tee shirts and hats are some of the best ways to show your team spirit.

But where can you find everything you need to be dressed for the success of your team? The popularity of items that support fan affection has resulted in the opening of shops that focus on feeding the need for great gear.

Sports Fanatics at Broadway at the Beach, for example, has sportswear with team logos for colleges and the NFL. The store specializes in clothing that shows team colors, numbered jerseys of favorite players and caps that reflect team style.

And that's not all. If you're looking to build the ultimate tribute to your team, Sports Fanatics has the gear you need to stock your man (or woman) cave with team memorabilia, glasses, mugs and home décor items. They'll even help you take your team pride on the road with a special license plate.

If football's not your only love, you can indulge your fandom in other sports, too. Sports Fanatics carries apparel and other articles for all the major sports leagues, including MLB, NBA, NHL, NCAA and NASCAR. The store also carries unique gifts and collectibles that you can't find anywhere else.

Sports Fanatics has it all, from Under Armour, Reebok, Addidas and Nike, to New Era, Zephyr and Top Of The World, to Majestic, Phiten, Trion-Z, Power Balance and more.

If you're a sports fan, head over to Sports Fanatics at Broadway at the Beach and rev up your team spirit. As Nike would say, “JUST DO IT®."

Celebrity chef Paula Deen is a star in the world of cooking. And now she's also got the entertainment world buzzing as a member of the 2015 cast of the popular TV show, "Dancing With The Stars."

While she's dancing across America's television screens week after week, Paula will also be making time to discuss her newest cookbook. Hoping to inspire foodies to cut back on high calorie favorites, her book demonstrates ways to "cut the fat" from recipes without sacrificing flavor.

Deen has reinvented some of America's favorite recipes for Paula Deen Cuts the Fat: 250 Favorite Recipes All Lightened Up. She's substituted low-fat ingredients, replacing sugar with honey, and reducing her signature ingredient, butter, by half. She recently told People magazine that she "created 200 amazing light recipes. Plus, I cut the calories from 50 of my favorite classic dishes. The best part is that the same delicious southern taste remains." Yum.

The book is just one of the many things you'll find at the Paula Deen Store which opened on the 21st avenue side (Southwest corner) of Broadway at the Beach in July. While you're there, be sure to check out the other unique Paula Deen merchandise, including accessories, cookware, apparel, recipe mixes, food, gifts and more.

Deen has even created a line of Bag Lady Foundation merchandise. When you buy something with the Foundation's name on it, you'll be contributing to Deen's efforts to provide hope, inspiration and support to women and families in times of need.

So stop on by for a visit y'all, we are open daily beginning at 10am!

Ask any true beach lover to recommend the area's best surf shops, and you can bet they'll say Ron Jon Surf Shop and Tsunami Surf Shop.

Both of these great shops are located at Broadway at the Beach.

Ron Jon first opened its doors along the Jersey shore 56 years ago. Today, its surf-oriented retail shops are serving customers in several coastal states. Ron Jon is a recognized name world-wide, and its loyal fan base spans several generations of beach lovers.

The Broadway at the Beach Ron Jon location is among the most popular. From bikinis to boardshorts, tee shirts to totes, and headwear to hoodies, it has everything needed to make your beach vacation fabulous. Stop by and meet Ron Jon team members who are seasoned surfers. They're happy to share their thoughts on where to catch the best waves along the Grand Strand, as well as the latest surfing and bodyboarding tips and techniques.

Tsunami Surf Shop is the new surfer dude on the Grand Strand beach, opening at Broadway in 2009. But in just a few years, Tsunami has earned a reputation for being epic. The largest surf shop in the Carolinas, it carries an extensive selection of the most popular beach brands like Billabong, Quicksilver, Oakley and more. You'll be amped when you see everything this great retail shop has to offer.

When the surf's up, beach lovers head to the beach. When there's a lull, they go to Ron Jon and Tsunami. After all, the next best thing to being in the waves is finding awesome gear to make your next day at the beach the best one ever.

Circle the weekend of August 7^th thru 9^th, it's South Carolina's very own "Tax-Free Weekend" — and it's the only one the state is holding this year.

Broadway at the Beach merchants are standing by to help shoppers find the best buys in clothing, shoes, and school supplies. Such items are exempt from the 6% state sales tax and any applicable local taxes. It's the perfect time to stock up on everything needed for the new school year.

It's also a great time to up your fashion game for this school year. Wouldn't you like to head to the classroom with an all-new look?

Apparel stores throughout Broadway at the Beach can help you find a style that's right for every student in the family, from the youngest to those moving up to college.

If your littlest student wants a special outfit that will celebrate her unique self on that all-important first day of school, introduce her to the world of LittleMissMatched. She'll be charmed by this shop that's both fun and renown for thinking outside the fashion box.

Fashionistas of all ages love shoes, and Broadway has several great shoe stores. Visit Shoes Boutique and check out its large selection of affordable, high style shoes. Discover footwear so beautiful that even the pickiest shopper can find shoes or a purse to fall in love with.

Do you and your kids crave comfort, but don't want to sacrifice style? Test out the footwear at Comfortable Soles shoe store. From Birkenstock to Rainbow, their selection of comfy footwear is mind-boggling.

Even sports fans can capitalize on the savings that shopping tax-free yields. With football and basketball seasons just around the corner, it's a great time to get your favorite team's jersey, cap, and t-shirt.

Come join us at Broadway at the Beach on Tax-Free Weekend. We're ready and waiting for you!