It's beginning to look a lot like Christmas. Christmas in July, that is!
December 25th may be months away, but the tradition of planning for the holidays and picking up gifts at pre-holiday prices in the middle of summer is alive and well.
TV has even gotten in on the action with both the Hallmark Channel and QVC celebrating with holiday movies and Christmas-themed merchandise this month.
There's no real way to trace the beginnings of this holiday phenomenon. Several origin stories attempt to place it in the late 1930s and early 1940s. But only one thing is sure. The concept has been warmly embraced by both American merchants and their customers.
If you're among the millions who think July is a good season to begin the hunt for that unique gift for a special someone, then come to Broadway at the Beach and get a jump on your Christmas shopping!
First stop on your quest to get in the holiday spirit should be Christmas At The Beach on the 21st Avenue side of Broadway, near Yamato Steak House Japan. This wonderful shop is dedicated to all things Christmas. You'll discover great holiday décor, including majestic trees dazzling with lights, colorful wreaths and just the right stockings to hang by the chimney with care.
At the Visitors Center, you can pick up a map and go on a hunt for Christmas treasures around Broadway. A successful quest for the unexpected is sure to put smiles on the faces of those you love this December.
Myrtle Beach memorabilia and treasures can be found at Broadway's boutique stores and shops. Merchants like the General Store, Crabby Jack's and Crabby Jill's have stocks of holiday ornaments designed to spark memories when they are unwrapped in the chill of winter.
Pick up a bottle of a fruity "Vacation In A Bottle" wine from Boardwalk Winery. You can serve it in early December as a relaxing way to end a day of hanging decorations.
Need a unique gift for that hostess who stages the holiday party of the season? A charming spoon rest from The Paula Deen Store could be just the ticket.
Discover a treasure at the Man Cave Store that could be the hit of the holiday season for your man's place of his own.
Or charm that special woman in your life with a unique jewelry piece from Earthbound Trading Company.
It's easy and fun to get a start on your Christmas shopping at Broadway this July. And, if you listen closely, you can almost hear the sound of sleigh bells ringing!