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It's Officially Fall — Myrtle Beach's Secret Season

Fall officially arrived this week, but in Myrtle Beach the days continue to be warm and beautiful.

Locals call late September to mid-October the Secret Season. While Northern and Midwestern communities may be raking leaves and preparing for winter, Myrtle Beach is still enjoying much of what makes it a great vacation destination in the summer.

With schools back in session, there are uncrowded beaches, shorter lines at popular amusements and restaurants, and minimal traffic on key thoroughfares in Myrtle Beach.

It's an unhurried time that's perfect for sunbathing on the beach, swimming in the still-warm ocean or hotel pool, fishing, golf and shopping.

In this Secret Season, gentle breezes blow through the palm trees along Celebrity Circle at Broadway at the Beach. Sunny afternoons become the perfect time to stroll down the wide walkways that wind by a wide variety of Broadway shops.

Refreshing and relaxing, fall days are ideal for a leisurely lunch or romantic dinner at one of the many Broadway restaurants. Several overlook Lake Broadway where watchers are entertained by flotillas of colorful ducks, curious fish and other lakeside friends.

It's easy to find a seafood special at Broadway in the fall. On Saturday, September 24, oyster lovers will be heading to the Original Shucker's Raw Bar for an all-you-can-eat oyster roast for just $15.99. From 11:30 a.m. to 3 p.m. you can eat your fill while you catch a college football game. Or make Shucker's your choice for NFL action on Sunday, September 25, when shrimp and chicken wings will be 50 cents each all day.

The Secret Season is also a great time for food festivals at Broadway. Mark your calendar for the Omar Shrine Smoke On The Beach BBQ Competition on Friday, September 30 and Saturday, October 1. Whether you sign up to compete or just come to eat, don't miss these two days of good times and great food!

From fundraising events like the Out of Darkness Walk (October 8) to the bonanza of sauces and pasta dishes at the Sons of Italy Festival (October 8 & 9) to the excitement of classic car shows like the Cruisin' The Beach Car Show (October 13 – 15), Broadway is the place for fun in the fall. Check the Broadway at the Beach events calendar to find details about these great events.

Make fall your favorite season this year. Discover the best of Myrtle Beach's Secret Season at Broadway at the Beach.

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Broadway Uncorks Fun To Celebrate The End Of The Summer Season

It's hard to believe that the unofficial end of summer is just a few days away. Here in Myrtle Beach, we'll be enjoying warm and sunny days for months to come. But with the kids back in school and thoughts turning to football, the 2016 summer season will come to a close as the Labor Day holiday is celebrated.

As we wave good-bye to summer 2016, we still have a lot to look forward to.

Broadway at the Beach will still be open from 10 a.m. to 11 p.m. through Sunday, before transitioning on September 5 to its September hours of 10 a.m. to 9 p.m. (Monday through Sunday).

And there's more good news: Summer's last blast at Broadway will be one of the biggest events of the season with lots of entertainment, food, wine, craft beer and even moonshine.

From Friday through Sunday (September 2 to 4) Broadway will be the site of the annual Coastal Uncorked Food, Wine & Spirits Festival. Overflowing with great entertainment and some of the best dishes from Myrtle Beach's very active culinary scene, this event is one of the most-anticipated festivals in the Carolinas. It's where you'll rub shoulders with talented chefs, happy visitors and your neighbors as you sample great food, interesting wines, full-bodied brews and unusual spirits.

This year's festival will be held near the Broadway Guest Services Center on the 21st Avenue side of Broadway at the Beach, adjacent to Pavilion Park Central. It kicks off on Friday at 6 p.m. with the popular "Chocolate Under The Moon" event. Imagine decadent desserts. Enjoy the friendly competition of local bartenders participating in a mixology challenge and concocting their own special moonshine cocktails for ticket holders to sample. Against the backdrop of live music playing until 9 p.m., you could be the deciding vote that crowns the best moonshine mixologist in all of Myrtle Beach.
Moving on from moonshine, the next day features beer. Check out the Brews 'N the Beach Craft Beer Event on Saturday, September 3 from 4 p.m. to 7 p.m. Sample rare, specialty one-off and craft beers from all over the country in your own souvenir tasting glass, while listening to live music and munching on more delicious foods.

When Sunday rolls around, it's time to return to Broadway for the popular Grand Wine Tasting event. Under a big tent, from 1 p.m. to 5 p.m., you can go from table to table with your own souvenir wine glass, sampling a variety of wines from all over the country. You'll also have the opportunity to savor a Boar's Head Brand sample platter while enjoying more live musical entertainment.

At 10 p.m. the 2016 summer season will close with a bang, as Broadway's skies light up with the last official summer fireworks display.

For more details on the 2016 Coastal Uncorked Food, Wine and Spirits Festival or to buy advance discounted tickets by August 31, click here. After that date, tickets for individual events will be available on site.

For information on events at Broadway through the rest of 2016, check out our calendar of events.

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Come To Broadway For Tax Free Weekend From Friday, August 5 – Sunday, August 7


Myrtle Beach is gearing up for South Carolina's annual tax free weekend and Broadway at the Beach is ready!

Do you love to shop? Enjoy saving money? This is a weekend tailor-made for you.

From Friday, August 5 through Sunday, August 7, South Carolina will host its annual Sales Tax Holiday. It's the perfect opportunity to save money on back-to-school items for the kids, as well as to get a little something extra for yourself with the savings.

During those three days, specific items are exempt from the 6 percent state sales tax and any applicable local sales taxes. From clothes to shoes to linens and bath towels, you can save big.

Broadway at the Beach is the place to find the latest styles at tax-free prices.

Take your teenager to Blondie's where you can both have fun selecting from the latest MTV-inspired fashions. If you're a fashion forward trendsetter, be sure to check out MA Fashion.Then, stop by Denim Exchange and try on some of their high-end men's and women's clothing yourself.

If you like functional, as well as fashionable clothing and head wear, head to Vivadelle and discover hats, clothing, shoes, flip-flops, and bags to carry those school essentials.

Find unique T-shirts atBroadway T-shirt Co. and the T-Shirt Connection. Do you have a soft spot for clothing that is Caribbean themed? Check out the contemporary casual wear for men and women at Tango Bay Clothing Co.

There's a surprise around every corner at Broadway. Pick out a colorful scarf at Claire's. Purchase and have your clothes customized at Fric-N-Frac.

Looking for shoes? Broadway has everything from LED light-based footwear at Flashy Feet tothe ultimate in comfy shoes at Crocs. There's the Shoes Boutique with exclusive brands at affordable prices and fresh fashion choices Rack Room Shoes.

Are you a fan of Vera Bradley, TOMS shoes or Alex & Ani? Add Gemini Boutique to your "must visit" list.

With over a hundred shops, Broadway has items eligible for tax free weekend all around. Stop by and save!

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July 4th Broadway-Style— The Area's Biggest July 4th Celebration!

Do you love the fun and excitement of a great July 4th celebration? The thrill of a dazzling fireworks display? If music, entertainment and fireworks are your thing, head to Broadway at the Beach. Starting Friday, there will be so much to experience that we're betting you'll want to return every day through the 4th.

Broadway at the Beach has been home to Myrtle Beach's biggest Independence Day celebration for more than 20 years. This year, the party starts on July 1 as all the performers from Broadway's annual Summer Nights Entertainment Series deliver their signature brands of music, comedy and more positioned in several areas throughout the complex. The evening wraps up with an explosion of colorful fireworks over beautiful Lake Broadway at 10 p.m.

Myrtle Beach is known for its great beach, and that's where most people spend our bright, sunny days. But at night, after sunning and splashing in the cool waves, those in the know head for Broadway in the late afternoons and evenings where free entertainment and more than 100 shops and attractions offer something for all members of the family.

On this special weekend, Broadway will be the place to see and be seen. On Saturday and Sunday, our more than 20 restaurants and eateries will be serving all kinds of good eats. It's the perfect place to hang out with family and friends and enjoy the musicians, jugglers and stilt walkers. Looking for ways to entertain the kids? They're sure to get caught up in the fun of getting their faces painted and interacting with characters dressed like superheroes and princesses.

On Sunday night, the Army Ground Forces Concert Band performs a free concert starting at 7 p.m. in Center Court. You can expect to get in a patriotic mood when you hear these awesome musicians!

When the big day arrives on Monday, this jam-packed long weekend of fun will continue with the Croissants Cupcake Eating Competition from 2 to 4 p.m. in Heroes Harbor. Have a few laughs and watch challengers as they consume delicious cupcakes in pursuit of a record win.

The weekend moves toward its spectacular conclusion with another free concert on Monday night. This time, the U.S. Air Force steps up with its Blue Aces Band. They take the Heroes Harbor stage at 8 p.m.

And after the concert, the skies will light up with a Star-Spangled Fireworks Spectacular over Lake Broadway at 10 p.m.

It's a July 4th weekend Broadway-style and it's a weekend at Broadway at the Beach you don't miss!

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Coming To Town For The Country Music Fest? Don't Miss The Action At Broadway At The Beach!

Are you planning to come to Myrtle Beach for the 2016 Carolina Country Music Fest, June 9 through June 12? An extraordinary four days of toe-tapping fun are planned with country superstars like Keith Urban, Florida Georgia Line and Tim McGraw heading a line-up of more than 40 country music performers.

But the Country Music Fest won't be the only entertainment-filled place to go during your time at the beach. You'll want to check out Broadway at the Beach, South Carolina's number one tourist attraction, where the annual Summer Nights Series will be underway during the same week of the Country Music Fest.

You won't need a ticket to enjoy live musical performances, a high-energy music-filled fashion show, or the many other family-friendly performances on Broadway's stages that week. The Summer Nights Seriesis free.

Our headliners include "America's Got Talent" semi-finalist Nick Pike, the juggler, comedian and unicyclist from England, and the extraordinarily popular Bryan Dangerous with his high-energy interactive comedy show.

Bring the family to Broadway for dinner (we have over 20 restaurants and eateries with all kinds of food) and stay to experience all the nonstop fun. We even have fireworks on Tuesday and Friday nights.

Don't miss the laughter-filled show performed by kids' favorite Mr. Nigel. And, let your kids get their princess and superhero fixes when the Character Company appears.

Broadway at the Beach is 350 acres of world-class shopping, dining and entertainment in magical, interconnected villages that surround the 23-acre Lake Broadway. From ziplines over the lake, to boat rides, to feeding the fish and ducks, there's something to intrigue and delight every member of your family.

No trip to Myrtle Beach is complete unless you visit Broadway at the Beach. It's the Grand Strand's center of fun!

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